hard truth

this informational brochure is a design by changzhi lee. its purpose? to raise awareness about the effects of global warming. and it quite beautifully demonstrates its cause. it forms an iceberg, complete with little polar bears. but as you unfold it to reveal the information, the iceberg melts and leaves the bears swimming for their lives. all the mundane hoohaa about global warming we are flooded with has become a sort of white noise today. a simple and alluring design like this really makes you stop and think about your own footprint.